Client:
DaVinci International Film Festival
Scope of Work:
Branding, Brand Exposure, Consulting, Out-of-Home Advertising, Red-Carpet Production
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Background.
The DaVinci International Film Festival (DIFF) is a premier boutique film festival held in Los Angeles, CA at AMC Theaters, The Grove. This festival honors independent cinema from around the world and presents awards in four distinct categories, including the prestigious Leo Award for the best of the festival.
Established in 2017, DIFF is a 5-star and top best-reviewed festival platform. It honors filmmakers in long and short-format narrative, documentary, animation, and screenwriting categories at their red-carpet, star-studded events.
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In addition to film screenings, DIFF hosts executive panels including FilmBC, FilmAsia, The Writers’ Corner, and Digital Hollywood. In 2024, DIFF launched their first Junior Leo Awards® under the banner of the DaVinci Film Institute to support emerging creatives across multiple disciplines.
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DIFF is a 501(c)(3) charitable organization that supports visionary individuals across various fields. DIFF harness the power of storytelling to provide a global platform for filmmakers to express themselves and drive significant change. Through engaging narratives, DIFF aim's to initiate discussions, cultivate empathy, and encourage the future wave of storytellers to push the limits of cinema.
Pre-Event.
Out-Of-Home Campaign:
Before the launch event, we initiated an out-of-home advertising campaign targeting a key demographic in Beverly Hills, Los Angeles. This included a billboard on Beverly Blvd featuring messaging with a call-to-action to boost festival ticket sales. The second focused on branding in anticipation of the festival date, utilizing a billboard along the California 10 freeway in Banning, which reached over a million people monthly. The goal was to attract visitors traveling to Los Angeles from Palm Springs. (A city known for its own film festivals.) Campaigns ran for 2 to 6 months.
Dennis Haysbert
Actor
The Event.
DIFF 6 launched and ended it's three day event with a stunning red-carpet, celebrity appearances and a slew of media. Attendees consistently praised the sense of community and connection, which is a core aspect of the awards platform. Attendees were particularly impressed by the quality of the film selections and felt honored to be showcased alongside such talent at The Grove. Our team's helpfulness and professionalism were widely lauded, with ticket prices considered fair for the exceptional experience and networking opportunities. ​
Goal
As a boutique international film festival branding, exposure, top quality and overall impression of a unique and memorable event, leaving a lasting impact were the key objectives.
Press.
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The Result.
The 6th DaVinci International Film Festival experienced significant growth while maintaining an intimate atmosphere. The three-day event provided a high-caliber experience with outstanding film selections and competitions. Despite occasional lower attendance, industry panels resonated with attendees. Our dedicated video and photography teams captured compelling content throughout the festival, including red-carpet moments, in-theater scenes, and behind-the-scenes footage, which will be valuable for future promotions. Fortunately, technical difficulties were minimal, and team members provided strong support during the event. In terms of branding and brand awareness, securing the billboard position on the Beverly billboard was a tremendous bonus.