AR/VR Market
Growth
The AR/VR market is projected to reach $209.2 billion by 2025.
Advertising Effectiveness
75% of the world's most valuable brands have integrated AR/VR into their marketing strategies with 30-40% higher engagement rates compared to traditional digital ads. Consumers that utilize immersive esxperiences are 70% more likely to remeber those brands.
Sponsorship ROI
Brands experience an average ROI of $6 for every $1 spent on sponsorships. 85% of companies report positive ROI from their sponsorship activities.
63%
Consumers say AR/VR experiences make them feel more connected to the brand.
2x
Interactive content is twice as likely to engage users comparted to static content.
Concert Insights
Concerts featuring music from hit musicals drew 34% of the surveyed audience; 31% attended concerts that combined orchestral and pop music; audiences for film music concerts rose to 30%; and child-friendly family concert audiences rose from 19% to 26%. *click for citation
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42% likely to be aged 41–60
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37% likely to be aged over 61
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7% likely to be aged under 31​​
42%
First-time concertgoers would more likely attend orchestral concerts featuring pop music.
